Many website owners have the wrong idea about web directories. They they are simply a way to gain a one-way incoming link. Inclusion in the different web directories is seldom perceived as more than a one-time entry event. The aim is to get listed and obtain the inbound link, for better of for worse. Traffic from some mainstream directories is almost always low and rarely seen as part of the equation.

Email has resulted in a revolution in marketing.

For many businesses it is a heaven sent technology that enables them to sell products and services quickly and effectively at very low cost.

There are pitfalls that need to be avoided, however, when using this most powerful marketing tool.